Search Engine Optimization (SEO) is a service which aims to boost your Rankings within ‘natural’ or ‘organic’ search engine results. Ranking well naturally in search engines means you don't have to pay for pay-per-click advertising (sponsored listings), and is equivalent of free advertising (compare search engine marketing).

Investing in SEO campaigns offer extremely good value, particularly when considering that ranking high in search engines brings you targeted customers who are highly motivated to make an immediate purchase.